When we started we quickly realized that we couldn't be content to just make the best clothing around, we had to stand for something more. With that goal in mind, we started the Ambassador program to seek out men and women who lead extraordinary lives and share their stories with our community. As we choose our ambassadors, our first priority is ensuring that they are men with values and integrity. Although they come from a variety of backgrounds, they all share a common trait: they strive to get better each day. At the beginning of each month we will release a new video in the Ambassador series and it is our sincere hope that you draw inspiration from each story.